Quarter-on-quarter (QoQ) growth calculator

Quarter-on-quarter growth compares a quarter with the one before: (this quarter − last quarter) ÷ last quarter × 100. It smooths out a noisy month.

The formula

QoQ = (this quarter − previous quarter) ÷ previous quarter × 100

Worked example: 14.3% quarter on quarter

The example is a UK software company in one month: £50,000 of revenue excluding VAT, 400 customers and £180,000 in the bank.

  1. (£144,000 − £126,000) ÷ £126,000 × 100 = 14.3%

Try it with your numbers

Work out your QoQ

It starts on the example. Replace any figure with your own; nothing you type leaves your browser.

Your business numbers

Start with any one figure. Each one you add works out more below. Your numbers are kept in this browser only.

What this calculation uses

Add more of your numbers

Open a group to fill it in. Everything you add shows up in the list below the calculator.

Sales and VAT
My figures cover one

Everything you invoiced in the period.

VAT rate on your sales

Input VAT on your purchases in the period.

Subscriptions and contracts, excluding VAT.

Marketplaces only: what buyers paid in total.

Costs

Costs that grow with each sale: materials, hosting, payment fees.

Salaries, employer National Insurance, pensions, freelancers.

Ads, sales salaries and tools.

Rent, software, insurance, admin.

From your accounts. 0 if you have none.

For the period, if you pay any.

Things that last more than a year.

Customers and orders

Or invoices, for a service business.

Recurring revenue over one month

Extra MRR from existing customers.

Growth
Cash

In the period, not what you invoiced.

In the period, not counting equipment.

Balance sheet

Cash, equipment, money owed to you.

Loans, bills, tax due.

Team

Everyone added together.

One investment or campaign

On a campaign, a hire or a piece of kit.

Extra gross profit it produced.

Your QoQ growth

14.3%

quarter on quarter

  1. (£144,000 − £126,000) ÷ £126,000 × 100 = 14.3%

Formula: (this quarter − previous quarter) ÷ previous quarter × 100.

Change
+£18,000

Everything your numbers show

29 of 29 worked out so far. Select one for its page.

How to read your result

Quarterly growth is easier to compare with companies that report quarterly. 14% a quarter would be about 70% a year if it kept up.

Watch out for

Watch for quarters with launches or long holidays in them, which make two quarters hard to compare.

Last checked . Estimates only, not financial, tax or legal advice: check your accounts and documents, and take advice before you act. More terms in the startup glossary.

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