Month-on-month (MoM) growth calculator
MoM stands for month on month.
Month-on-month growth compares a month with the one before: (this month − last month) ÷ last month × 100.
The formula
MoM = (Turnover − the previous period) ÷ that earlier figure × 100
Worked example: 6.4% month on month
The example is a UK software company in one month: £50,000 of revenue excluding VAT, 400 customers and £180,000 in the bank.
- (£50,000 − £47,000) ÷ £47,000 × 100 = 6.4%
Work out your MoM
Until you type a figure, the results show an example business. Fill in only what you know: from then on every result uses your figures alone, and nothing you type leaves your browser.
MoM growth for the example
Example6.4%
month on month
- (£50,000 − £47,000) ÷ £47,000 × 100 = 6.4%
Formula: (Turnover − the previous period) ÷ that earlier figure × 100.
- Change
- +£3,000
Everything your numbers show
For the example business: 29 of 29. Type your own figures to replace them. Select one for its page.
- Revenue£50,000a month
- VATValue added tax£6,000a month
- MRRMonthly recurring revenue£40,000a month
- ARRAnnual recurring revenue£480,000a year
- GMVGross merchandise value£250,000a month
- ARPUAverage revenue per user£119.62a month
- CACCustomer acquisition cost£300a customer
- LTVLifetime value£2,233a customer
- LTV:CACLifetime value to acquisition cost7.4:1
- Churn3.0%a month
- NRRNet revenue retention99.6%a month
- GRRGross revenue retention95.7%a month
- AOVAverage order value£111.11an order
- Gross margin70.0%
- EBITDAEarnings before interest, taxes, depreciation and amortisation−£4,000a month
- ROIReturn on investment30.0%
- YoYYear-on-year growth66.7%year on year
- MoMMonth-on-month growth6.4%month on month
- QoQQuarter-on-quarter growthNeeds quarterly figures
- Burn rate£9,000a month
- Runway20 months
- Operating cash flow−£7,000a month
- Profit and loss−£5,000a month
- Balance sheet£160,000Net assets
- Cash flow−£9,000a month
- COGSCost of goods sold£15,000a month
- OPEXOperating expenditure£39,000a month
- CAPEXCapital expenditure£2,000a month
- FTEFull-time equivalent8.0
How to read your result
Small numbers grow fast in percentage terms, so show the pounds as well. 6% a month compounds to roughly double over a year.
Watch out for
One big deal or a seasonal month can swing it. Look at three months together before you draw conclusions.
Last checked . Estimates only, not financial, tax or legal advice: check your accounts and documents, and take advice before you act. More terms in the startup glossary.