Vijay Rathee
As a digital entrepreneur and growth marketer, I specialise in creating and scaling tech ventures with a focus on innovation and strategic growth. With over 10 years of experience in digital strategies, SEO, social media marketing, and content development, I have a proven track record of driving success through data-driven approaches and creative solution
mentorPosts by Vijay Rathee
What Is the 80/20 Rule for Startups? The Pareto Principle Explained
The 80/20 rule is really the Pareto principle, and the man who named it admitted the name was wrong. Here is what it means for founders.
Stop Studying Successful Startups: The WWII Lesson Most Founders Get Wrong
Founders copy the startups that made it. A WWII lesson about bomber armour shows why the ones that failed often teach more, and how to learn from them.
Word of Mouth Marketing: The Growth Engine UK Startups Cannot Ignore
Most UK startups cannot outspend big brands on ads. Here is how word of mouth really works, with Wise and Monzo examples and a playbook to start this week.
Big Firms Are Betting on AI as Employees. Are You Ready?
McKinsey CEO Bob Sternfels recently gave an answer that stopped the business world in its tracks. When asked how many people his company employs, he said: "60,000: 40,000 humans and 25,000 agents." Is your business ready for that change.
How to Find a Co-Founder for Your Startup: A Practical Guide for UK Founders
For UK startup founders, this guide provides a practical framework for finding, evaluating, and committing to the right co-founder.