Zomato, restaurant search and discovery app has launched a separate app Zomato Order.After weeks of building, intensive testing, and rebuilding, Zomato’s online ordering service – Zomato Order – is finally good to go. This signals Zomato second significant add-on feature, following the rollout of Zomato Cashless earlier this year. The app has been separated from the main app a month after it launched its online food delivery system in Delhi.
- More focus = less clutter = better UX. Having two separate apps allows Zomato to build lightweight apps that get straight to solving the problems you face. Actions that are core to the app experience can be given priority of position, For example, tracking your Order Status in the Zomato restaurant finder app requires a few taps; on the Order app, it gets its own tab.
- Independent release cycles = fewer updates. While they might be part of one complete dining flow, using Zomato to search for a place to eat, and using Zomato to order online are two independent use cases for our users. Baking the ordering feature into the restaurant finder app might seem like the convenient thing to do, but that means having to coincide release cycles for two effectively different products in one. Unbundling them allows us to devote attention to both apps independently, iterate quickly, and push updates for either one as required.
- Deep-linking = smoother app experience. As is the case with most unbundled apps that come to mind, the Zomato restaurant finder app and Zomato Order will be linked to one another. So if you’ve found a place you want to order from on the restaurant finder app, a single tap will take you to that restaurant on the Order app, and you can proceed to add items to your cart. Once done, a single tap will take you back to the restaurant finder app, so you can decide what to do for your next meal (obviously).
It’ll be an additional download, but that’s a one-time effort. In short, it’ll help make the process of using Zomato – whether it’s for search and discovery, or for ordering online – a simpler and smoother process for everyone.
Zomato, leader of food tech industry, recently announced its integration with Uber where users can hire a cab to visit restaurants of their choice using the Zomato app.