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Zomato Apologies & discontinues advertising on porn sites

Zomato CEO Deepinder Goyal in a blog said that the marketing campaign crossed the fine line between marketing irreverence and cultural insensitivity. He apologised to users who may have been offended by the company’s advertising stunt.

zomato“Some folks got offended by the campaign, felt the campaign was in poor taste, and it wasn’t something they expected from a brand of our standard. Some also said that all porn is not legal, and by advertising on porn websites, we are financially supporting abuse – certainly something we don’t want to do,” Goyal said.

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Like we said earlier, this campaign was almost textbook ‘startup’ marketing. But we’ve probably reached a stage where it’s fair to expect that even if we’re doing what we need to do, we do it in ways that are more ‘grown up’. We understand that we owe it to ourselves, and to those who’ve helped get us to where we are, to set the right examples and convey the right messages. That isn’t to say that we’ll crawl into a shell and stop doing what’s needed. There will be growth hacks and marketing campaigns, and they may or may not be everybody’s cup of tea. But we will also be more mindful of the boundaries we’re playing inside.

Full read here from Zomato blog.

Team Bizztor

Bizztor is a Media Platform focused on Educating, Connecting and promoting startups.
Our vision is to help early-stage startups and be a part of their growth. we believe that startups have the potentials to create solutions for community problems and we see ourself as helping hand to such entrepreneurs.

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