Veeba Food raised 40Cr in Series C Funding from Verlinvest and Others

Veeba Food has raised Rs40 crore in a series C round led by its existing investor Verlinvest, the Belgium-based investment holding company of Anheuser-Busch InBev founding families as per reported by the mint.

Veeba Food is one of the leading Condiments & Sauce company in India. With strong focus on Quality, Innovation and ‘Better for You’ products have helped Veeba Foods stand out in a very cluttered retail market.

With a Pan India distribution network reaching both General Trade and Modern trade shops Veeba offer their consumers the freshest and the most authentic flavours in the comfort of their homes.

Veeba Food supplies sauces and dips to restaurants and fast-food chains including KFC, Pizza Hut, Burger King, Taco Bell, Domino’s and Starbucks.

The company was started by Viraj Bahl, a former head of packaged foods firm Fun Foods, which was sold to German food maker Dr Oetker in 2008.

In October 2016, Veeba Food raised $6 million in a Series B round of fundraising from Saama Capital and Verlinvest. Earlier, in 2015, the company raised $6 million from DSG Consumer Partners and Saama Capital.

Veeba Foods specialise in Sauces, Salad Dressing, American Mustard, Mint Mayo, Thousand Island Dressing, Barbeque Sauce, Olive Oil Mayo, Chipotle Southwest Dressing, Caesar Dressing, Honey Mustard, Sweet Onion Sauce, Ranch Dressing, Teriyaki Sauce, Marinara, Sweet Chilli, and Vinaigrette Dressing.

“The money has been raised for more distribution push, across the country, for our retail business. Within two years of starting our retail business we have been able to establish a national footprint and today we are present not just in the metro cities, but also in cities such as Ludhiana and Vellore,” said Bahl to LiveMint.