Eager to make your new digital company the best it can be? Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical.
Check out these perceptive and motivational books to make sure you steer your start-up in the right direction.
From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry.
Bold: How to Go Big, Create Wealth and Impact the World
Bold, by Peter Diamandis and Steven Kotler, is a great read for business owners that are new to commerce or the tech industry.
The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
Then, you glean key insights from leading people in the field of business — such as Richard Branson. and lastly, you will get to the section that might interest you more than any other.
Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
A piece of literature created by the former executive editor of Wired magazine, you will get a glimpse into the future of tech, looking at how gadgets and processes may transform over the next 30 years.
The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
Author, Kevin Kelly, looks at both domestic and commercial trends — including VR and AI.
How will changes impact on how we live, work and buy? If you wish to prep your company now for the customer of tomorrow, get ahead of the game with The Inevitable.
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The Industries of the Future
Alec Ross offers us a treasure trove of information about all things digital in the New York Times bestseller, The Industries of the Future.
You get extensive insight into your industry’s most important advances — from cybersecurity and robotics to genomics and big data.
And as Ross was once the senior advisor for innovation to the former Secretary of State in the US, Hilary Clinton, he has a view that is both learned and perceptive.
His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
How Google Works
Google is one of the globe’s most revered firms, and this book by Google executives, Eric Schmidt and Jonathan Rosenberg, tells you all you could want to know about the workings of the digital giant.
How Google Works is truthful and illuminating — allowing you a look into how it structures its corporate strategies and workplace environment.
Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.
Networking Like a Pro
Networking Like a Pro by Ivan R. Misner is an excellent read if you’re new to commerce or just need a hand improving your corporate socialising technique.
Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
Every business relies on many different people to succeed.
From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
The Lean Start-Up
The Lean Start-Up — brought to us by Eric Ries — is targeted at anyone who has recently launched a new company.
This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition.
Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
Brad Stone’s The Upstarts is something you won’t be able to put down.
The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
How do standards — like the way people travel and which accommodation they opt for — change? Are the responsive to new companies or do new companies simply jump on a trend and an opening in the market?
Learn about how you can change the world too with this extraordinary book.
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