What Social Media “Experts” Are Doing Wrong

Hey, you. Yeah you. Are you on Twitter? Let’s be real: if you’re reading this, it’shighly unlikely that you are not on Twitter. Ever notice how self proclaimed social media “experts” just tweet links all day? Yeah. Like, all day

Numbers Don’t Matter, Influence Does

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on these numbers needs to be reconsidered. There is just

Why your friends don’t do business with you

If you’re one of these people getting sad or mad when they see their friends doing business with somebody else providing similar products or services, don’t take it personally. Here is why: Successful marketing is a combination of various factors, and

Viral Marketing – How it Actually Works!

The advent of social media has led to the increased usage of a word – VIRAL! People, agencies, companies… everyone wants their articles, photos, videos, advertisements, posts, apps, products and what have you to go viral i.e. be shared hundreds

Five Mistakes New E Commerce Sites Should NEVER Do!

E Commerce has already taken over the way world functions. Everything can be bought and sold online now, thanks to the local online outreach that many businesses have these days. If you are planning on starting an E Commerce business,

Is your organization social enough?

As I interact more and more with my clientele, I do get a feeling that entrepreneurs and brands are still skeptical about choosing Social Media as one of the marketing channel. Even if they do, they lack consistency and give

Twitter, Facebook and Google activate features to help people affected by Chennai floods

In the wake of the devastating floods in Chennai, Facebook has activated its Security Check feature for the city, which lets people in the affected areas mark themselves as safe. Most parts of the city have been submerged, leaving thousands

The best Social Media practices for the Lead Generation that takes minimum amount of efforts!

There is a lot of buzz surrounding social media when it comes to generating leads for business. The research shows that the number one issues that small business owners are facing today is not having enough qualified prospects. Every startup