Numbers Don’t Matter, Influence Does

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on these numbers needs to be reconsidered. There is just

What to do when startup success feels elusive

7 things to analyze before you throw in the towel and give up. Building a startup is really hard, especially if you’re a first-time founder. Not only do you wear multiple hats, you’re also ultimately responsible for the life and

Don’t spend anything on marketing until you’ve read this

How to redefine the competitive landscape and win your first 1,000 customers. Marketing where your competitors do is expensive, especially if they’ve raised a bunch of money. You’ll both constantly bid up prices and there will always be at least

Viral Marketing – How it Actually Works!

The advent of social media has led to the increased usage of a word – VIRAL! People, agencies, companies… everyone wants their articles, photos, videos, advertisements, posts, apps, products and what have you to go viral i.e. be shared hundreds

What 2016 holds for the Indian Entrepreneurs?

Looking back at 2015, one can safely comment that this was one of the most important years for start-ups, where the focus was not on big companies making bigger news but that of small time individuals making it big. 2015

Emergence of Mobile Marketing in India

The internet population in India is growing at a healthy rate. With 400 million internet users in India, the medium has provided a huge canvass for marketers to reach out to their audience. But, what is witnessing an exponential growth

Housing.com launches branding solution product ‘Brand Falcon’ for real estate developers

Realty portal Housing.com rolled out a new product that will offer marketing and branding solutions to real estate developers. The new product ‘Brand Falcon’ is aimed at providing developers with a powerful and effective medium to communicate their brand story