Growth Hack : Is it about Scale ?

I was recently invited to a start-up event where one of the panel discussions was on the topic of “Growth Hacking”. Just in case you don’t yet know what Growth hacking is, here is the first search result from Google :

Growth Hacking Tips for Startups

Growth hacking refers to a technique developed in marketing by startups in technology that uses analytical thinking, social metrics, and creativity to gain exposure and sell products. The main aim that growth hackers seek to achieve is the selling of