What Social Media “Experts” Are Doing Wrong

Hey, you. Yeah you. Are you on Twitter? Let’s be real: if you’re reading this, it’shighly unlikely that you are not on Twitter. Ever notice how self proclaimed social media “experts” just tweet links all day? Yeah. Like, all day

Numbers Don’t Matter, Influence Does

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on these numbers needs to be reconsidered. There is just

Yahoo! – The Upside

A lot of ink has been spilt on the many mistakes made by Yahoo. How the company refused to buy Google or Facebook when the opportunity existed. Yahoo might in fact be a story of many missed opportunities. But those

How I Made 10 Million through Facebook Marketing in 11 months

I built a Facebook page for my company and took it from zero to 24,000+ Likes earning revenue of more than Rs. 10 million or about $147000 per year. Here’s a simple 8 step strategy if you want to do the

Mark Zuckerberg’s massive $45 billion philanthropic effort raises concerns

In his first interview after launching Facebook for Harvard students in 2004, Mark Zuckerberg offered a succinct explanation for why he decided to leapfrog the university’s own plan to build a campus social network: “I can do it better than

Google, WhatsApp and Facebook Accused of Breaching User’s Privacy

Cyber security firm Avast has alleged that Google, WhatsApp and Facebook spy on their users to find out their interest for serving targeted advertisements but their users are well aware about this. “Google is an advertising company. Google revenue is

Facebook Launches TechPrep Website to Encourage Careers in Coding

Facebook has launched a new portal geared towards women, students and their parents which have traditionally had less exposure to careers in coding as part of the company’s push to increase minorities in technology. TechPrep is also targeted at parents

Nasscom Partners with Facebook to Launch Initiative for Developers to Drive Innovation

Industry body Nasscom has partnered Facebook to launch a new initiative to support developers building apps and mobile websites for “new-to-internet” users. Under the ‘Leaders Building for the Next Billion Program’, Nasscom will invite developers and students through an application

How to Make Something Go Viral on Facebook

Scientists have found a way to mathematically determine whether something will go viral on Facebook. Researchers have proposed a new strategic approach for information spreading via Facebook using cancer screenings as a health intervention. Researchers at Chapman University in California

Supporting Digital India Doesn’t Mean You Support Internet.org, says Facebook

With Facebook’s tri-colour profile picture tool to support Digital India project facing criticism of promoting its controversial Internet.org programme, the social media giant today said there was no connection between the two and that it will change the wrong code