Is social media not working for your business? Are you still struggling to form a social media connection with your customers? You have just haven’t resonated with your audiences and the struggle is still on. The truth is that there are millions of customers out there to respond to the social media are marketing attempts, but it is not clicking for various reasons that you have overlooked.
Why Your Social Media Is Not Working?
Every business around you is gaining its exposure, but not yours? You get to know that these businesses have been implementing various social media techniques. You too have done that but not getting results. Have you ever given thought that something is going wrong and you are not getting it. It is very frustrating when you have left no stone unturned.
If you feel like you have tried everything with your social media. You also have implemented an expert advice, probably the problem is elsewhere. The problem could be the choice of the social media platform that you have chosen. To find out, let’s have a look:
Know where to be
Just because your fellow business friend is using Twitter and Facebook, you too should take the plunge is pointless unless you have such business that engages directly to the audiences. The conventional wisdom says something else.
What did you discover about this? Ever given a thought that the most active community engagement portals in your business industry aren’t the social websites at all – they are different forums and message boards. In this case, you have to set your “typical” social media wisdom aside and focus your efforts on the arenas where they get noticed.
Know whom you are talking to
You need to identify which social media platform you are using for targeting your audience. Is this the correct one? The recent survey revealed that about 73% of online customers use social media for several reasons, and only 42% uses multiple social media platforms for purely business interaction purposes.
Consider your industry culture
If your business belongs to personalized industry for e.g. funeral profession, getting your customers and clients to engage in social website can be challenging. It is unlikely that they will reach out via social media. The best practice to suit their needs of your specific audience is that your social media strategy should follow a different path where the audiences are more amenable to the social conversations.
See what it clicks
Now that you have figured out where your audience meet, you know where to found them and you have set up a virtual shop there. Now let us suppose that you are all set for the new promotion technique and also it is not going to be easy. Well, there are lots of different templates designed for varied social media posts, we recommended trying them and see what clicks to your promotion. Try different things at different time of the day and different days of the week and see how well the audience responses to it.
The bottom line is if you are struggling with your social media strategy, take a break from researchers and advices that promises a quick fix, rather opt for a direct path, ask your audience, know what are their preferences, gather data and go with one social media strategy one at a time.
Wannabe Anthropologist | Technology Evangelist | Curious, Inquisitive & Experimental Entrepreneur | Co-Founder @DigiLands & startup blogger at @findingnewlands