Search Engine Optimization: SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.
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For any startup today, some incredible SEO is a prerequisite in to spread the word about your company out there and have a strong online presence. According to recent research from graphic design firm Milkwhale, Google is likely your best bet when choosing which search engine to focus on. Google accounts for 81 percent of desktop search traffic worldwide, getting an average 57,000 clicks per second, 100 billion searches a month and 2 trillion searches per year.
SEO is more important than ever today because according to recent research, 89 percent of customers start their buying processes through a search engine, with as little as 20 percent actually scrolling down the search results page. That means you want your website to populate as high on the search results as possible.
Here is an infographic to know more about it.