Unique fashion discovery platform Roposo, first seeded by Flipkart’s co-founder Binny Bansal has become the talk of the town after raising another $15 million (Rs 95 crore) from Tiger Global just a few months after having drawn a $5-million series A cheque from the New York-based investor.
Gurgaon-based Roposo.com, brainchild of three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank is a fashion focused social-network that allows women to discover and shop new products and trends are liked, curated, personalized and updated every day from across online brands and e-commerce portals.
With more than 1 million active users, the user generated content is escalating 4 times every month, letting every user to discover fashion through styling stories, reviews, DIYs and trend inspirations. Once inspired, it also helps a user to discover specific products from more than 300 web stores and 4000 brands.
Celebrities from Bollywood, designers, stylists, fashion bloggers and brands like Jabong, Vero Moda, Biba, Only and many more have been spotted on Roposo with their active profiles, creating fashion and styling stories while engaging with their users on a regular basis. Roposo has also successfully redefined the meaning of taking selfies by introducing ‘photo review’ for every online fashion buy which is a global first feature.