Luscid, a London-based startup, has successfully secured £1 million in seed funding to enhance its innovative software platform designed for optimising sponsorship and marketing budgets through data-driven insights. The investment round was led by a group of prominent angel investors, including Craig Pollard, known for his significant contributions to Apple’s UK operations.
Founded in 2022 by Damien Gillman and Harry Coe, Luscid aims to transform the $100 billion sports and entertainment sponsorship industry, which traditionally relies on personal relationships and subjective decision-making.
By leveraging a comprehensive database of over 500,000 historic and live partnerships spanning 15 years and 80 countries, Luscid provides brands with precise, data-backed recommendations for sponsorship opportunities .
Luscid’s platform covers 88 sponsorship genres, including sports such as soccer, rugby, and cricket, as well as e-sports and broader entertainment sectors. The company already collaborates with major brands like Accor, Santander, and Binance to deliver strategic insights that align sponsorship deals with brand values and consumer interests .
The newly acquired funds will be utilized to further develop Luscid’s proprietary technology and expand its market presence. Harry Coe, CEO and co-founder, emphasised the importance of understanding consumer interests and aligning them with effective partnerships.
Damien Gillman, the other co-founder, highlighted the inefficiencies in traditional sponsorship methods and the transformative potential of Luscid’s data-driven approach .
For more information about Luscid and its innovative platform, visit their official website.