Zomato have been in the business of connecting people with great restaurants and dining experiences around them for the past seven years. Today, they’re taking that a step further with the launch of Zomato Whitelabel, a platform that enables restaurants to launch custom-branded native mobile apps, and bridge the gap between them and their customers.
The past couple of years have seen a massive growth of internet-first restaurants, who function on a ‘no/own kitchen + own delivery + on-demand’ model. However, traditional asset-heavy restaurants that dominate the restaurant industry are yet to harness the power and distribution of the internet and mobile to tap into the massive set of digitally connected consumers. The challenge for them thus far has been the lack of a single service provider who can offer a full suite of technologies they need to run an online presence that is seamlessly integrated with their operations.
With Zomato Whitelabel, restaurants will be able to launch market-ready apps in a matter of weeks with absolutely no technical knowledge required. These apps integrate seamlessly into all of Zomato’s ancillary features such as Online Ordering, Table Reservations, in-app Cashless payments, Loyalty programs and their soon-to-be-launched Zomato Base. These apps also come with powerful business and marketing tools such as targeted push notifications, real-time information and menu management, and analytics all bundled in, allowing restaurants more time to focus on their core business of food and creating delightful dining experiences for customers.
For customers, this allows for one-on-one interactions with their favourite restaurants, access to exclusive events and offers, and loyalty programs, without having to navigate to them on the main Zomato app.