Marketing is a prerequisite for the growth of any startup. You have a great startup, a dedicated team but without essential marketing, it is impossible to take any company forward today. Right marketing can actually increase the success rate of your startup by many folds.
In the world of modern marketing, you need to master this relatively new art of visual marketing which has taken the digital world by storm.
In simple words, Visual marketing is the process of marketing with photos, videos, and other visual elements that attest to the value of your product or brand.
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Most of the young startup founders tend to ignore this aspect and suffer later. A Social Media Examiner report suggests that 74 percent of marketers already use visual content in their social media marketing efforts.
Visual marketing can only be executed by professionals which makes it expensive is a myth that needs to be busted. There are various tools and ways to generate cost-effective yet meaningful visual content for your startup.
Here are ten ways to master the art of visual making:
Behind the scenes
Many successful startups are humanizing their startup with the help of various behind the scenes, how to use the product and company outing videos. Those startups which are able to give a human touch to their startup have experienced an increase in sales. With the help of such videos, your customers are able to connect with your product and see the growth of your startup in front of their eyes.
Always add visuals
The world is literally at our fingertips today. If we like something, we swipe it on our mobile screens. It is as simple as that. You have to put visuals with all the content you generate on your website. The trick is to catch the attention of the viewer by posting something which is relatable or simply arouses their curiosity. According to a report, posts with images are likely to get 2.3 times the engagement on Facebook and posts with images got 150 percent more tweets as those without.
Update your GIF and meme game
No, we have not lost our minds. GIF and memes might seem a little inappropriate and unprofessional but they immediately grab eyeballs. Humor is one of the best ways to engage with your customers. This will do nothing but increase your sale. As long as you are clear about your message and respectful, you have got nothing to worry about. Memes only make you look less ‘corporate’. In other words, it makes you look cool.
A balance between new and repetitive
No one wants to see the same message again and again in different videos. This is perhaps one of the most difficult parts. You have to give your viewers something fresh while retaining the essence of your brand in every video. There are generally two options. Either you keep something common in all the videos like a common color scheme, brand’s motto or you convey more and less the same message but in different formats like interviews, customer feedback, campaigns, etc.
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Recycle your content
Yes, you don’t want to be repetitive but you will need to learn to recycle your content. In the beginning, most startup founders don’t have the resources to have a full-fledged video production team.. All you need to be is a little wise and plan things in advance. You can always use the same visuals for different platforms. You can systematically repurpose certain pictures and tailor them according to your needs.
Content and Visual Content are two sides of the same coin
You must arrange frequent meetings between your content writers and visual content creators. They must always be on the same page. All the content creators are the representatives of your startup and together, they not only give a sense of uniformity but are capable of generating something great and trendsetting.
Recognize your followers and loyal customers
Many startups organize online competitions and campaigns where they ask followers for the visual content. Some of the followers can be rewarded and their visuals can be used to organize large campaigns. Such activities also help you to win the trust of your customers and share a more personal relationship with them.
Use tools and don’t always strive for perfection
There are a plethora of tools which can help you to generate great visual content if it’s not one of your skill set. Yes, visual content is crucial for your startup but don’t channelize all your energy and resources towards it. As your startup will grow, your visual content will also automatically improve. Some of the really helpful tools are Giphy, Stencil, Piktochart, Canva, Picmonkey and many more.
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Use of infographics is relatively new in India for visual marketing. They help you to cultivate a distinct image for startup through colors, font, and graphic representation. Ultimately, people will subconsciously start recognizing your brand through your unique infographics.
Visual instructions and screenshots
Don’t always keep it about your startup and product. It’s actually beneficial to post some inspirational quotes or tips graphics. Visual instructions and screenshots are also easy to digest and highly shareable.
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