10 Templates to write Effective Tweets for Better Engagement

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Are you new to Twitter or  not able to increase engagement with your Followers, you can make your tweets effective with the following formula ( Templates )

Just make the following changes to each one:

  • Fill in the “blanks” where the [BRACKETS] are.
  • Edit the #hashtag with the actual hashtag you’d like to use (e.g. #marketingtips).how to use hashtags for people to find your tweets when they’re tracking that hashtag, so you can find more relevant followers.
  • Replace @TwitterHandle with a person’s real Twitter handle (e.g. @indianbizparty).

Note: Each audience is different, so you may find that some of these formulas work better than others to grow your following.

Below are the 12 Formula’s to Tweet Better from hubspot



1. The Basic Content Tweet:

[ARTICLE TITLE]: http://url.com #hashtag by @TwitterHandle

This go-to tweet style is the easiest to execute, but many times, people forget to include a relevant hashtag and the author’s Twitter handle. The hashtag could get your tweet more exposure to people following that hashtag. And always credit your information source (the author or the site you got the post from) on social media. It’ll show appreciation to the original content creator — and they might return the favor by sharing some of your content with their followers.

Example: How to use Hashtags on Twitter -Infographics – http://goo.gl/kk5Kns #hashtags by @indianbizparty

write Effective Tweets

2) The Shared Content Tweet With Commentary

[YOUR OPINION] > [ARTICLE TITLE]: http://url.com #hashtag by @TwitterHandle

[ARTICLE TITLE]: http://url.com #hashtag by @TwitterHandle > [YOUR OPINION]

Like the basic shared content tweet, this tweet includes the article title (or a shortened version), a relevant hashtag, and the author’s Twitter handle. But in addition, you’ll add your opinion — whether it’s a quick “+1” or something a little more in-depth. Something personal like that might increase engagement rate with your tweet.

Example:  BookmarkingHow to use Hashtags on Twitter -Infographics – http://goo.gl/kk5Kns #usefultips by @indianbizparty


3) The Retweet With Commentary

Typically, when you want to retweet someone’s tweet, you’ll simply click the retweet button and share the content with your followers. But if you want to know how to retweet with a little flavor, we’re going to show you. There are two ways to add commentary to a retweet: using the “retweet with comment” feature or composing a new tweet and publishing it manually.

a) Using the “retweet with comment” feature.

[YOUR OPINION] #hashtag


The “retweet with comment” feature allows you to embed an original tweet within your own message, and then comment on it in up to 116 characters. To do this, click the retweet icon at the bottom of the tweet. In the window that appears, add your comment to the “Add a Comment” section (and include a hashtag, if you so desire).

how to write tweet


4. The [email protected] Tweet

[email protected] [REST OF TWEET]

If you put someone’s Twitter handle at the very beginning of your tweet, Twitter assumes you’re @replying to that person — so they omit that tweet from showing up on your Twitter followers’ feeds. While this is usually a good thing (otherwise, your feed might get taken over by @reply tweets), there may be times when you want your followers to see that tweet on their feeds. To do that, simply add a period right before their Twitter handle.

Example: [email protected] we had redesigned our home page! Check it out here: https://bizztor.com/in  #indianbizparty

5) The Problem/Solution Tweet

Don’t let your [ASSET] [NEGATIVE RESULT]. Find out how to [GOAL] here: http://url.com #hashtag

Fear is a powerful motivator. Nobody wants to suck, or fail, or flounder, or fall short, or whatever [negative result] you use. And if they do, they want to learn how to remedy the situation, fast — that’s where you can help them. Also, if there’s a relevant hashtag you can use here, don’t forget to include it!

Example: Don’t let your blog fall into a rut. Find out how to churn out new blog posts quickly:  http://goo.gl/xCQ4Kv


6) The Stat or Fact Tweet

Did you know that [STAT]? http://url.com #hashtag

Don’t just find any old data point here — find something that will really intrigue your target audience. Once they get this little preview, they could want to read the full story to understand (1) why this data point is true, and (2) what they should do about it. Just be sure your statistic is recent and from a reputable source.

Example:  Tweets with one hashtag are 69% more likely to get retweets than two hashtags. http://goo.gl/rvYoPJ #twitterfacts

7) The Endorsement Tweet

I loved this article by @TwitterHandle about [TOPIC] – http://url.com #hashtag

Lots of valuable info on [TOPIC] in this article by @TwitterHandle – http://url.com #hashtag

This tweet can take many forms, but instead of tweeting a basic shared content tweet, you’re adding your endorsement to the tweet and possibly including info on why you enjoyed the piece.


8) The Question Tweet

[QUESTION] #hashtag

[QUESTION] – http://url.com #hashtag

Twitter, like all social networks, is a two-way conversion. You should regularly ask your followers questions. These can be tied to an article you’ve read or could be something a little more random (though still tied to your brand). Not every tweet needs to drive traffic to a website page.

Example: What tool do you use to schedule your social media posts? #socialmedia


9) The Inspiring Quote

“[QUOTE]” – @TwitterHandle #quote 


Everyone loves a daily dose of inspiration! It’s difficult to research quotes and find the perfect one, so inspirational quotes are best shared when you randomly come across them and get inspired yourself. So keep your eyes peeled for great quotes, takeaways, data, etc. Just make sure to give credit where it’s due!

Example: “Our time is limited so don’t waste it living someone else’s life.” – Steve Jobs #quote


10) The Photo Tweet


There are lots of ways to spice up your tweets with visual content. The simplest of them all is adding a photo to your tweet, using the text part of the tweet as a caption, and sharing that with your followers. This is great for sharing pictures of your office space and employees, or promoting events and webinars. Remember to include any relevant Twitter handles or hashtags.

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