Online Coupons venture Cashkaro.com raised undisclosed amount from Ratan Tata

Tata Sons Chairman Emeritus Ratan Tata has invested an undisclosed amount in online cash-back and coupons venture CashKaro.com, his third investment in 2016.

The investment comes about two months after CashKaro.com raised Rs 25 crore from Kalaari Capital. Tata had joined the Vani Kola-founded VC firm in February last year, in an advisory capacity, with a view to provide guidance to its portfolio companies.

CashKaro.com will use the proceeds to further build its technology, enter international markets, as well as towards brand awareness and to hire senior-level talent for the company. “We’re launching our cash-back site in Singapore over the next three months, and will also look to enter other markets in South-East Asia. We will also be launching our app in the next two quarters,” Bhargava, an ex-Goldman Sachs employee, told ET. Cashkaro provides customers with cash-backs over and above existing coupons and discounts.

The startup has tied up with over 1,000 online retailers, and claims to have over 10-lakh registered users. CashKaro.com does up to 3-lakh transactions every month, with an average transaction ticket size of about $40, according to its co-founder, Swati Bhargava.

Originally Published : Economic Times

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