There is a saying: “you eat first with your eyes, then your nose, then your mouth.” And this is what gets delivered by a stellar team that comprises of a retired exec head chef from Taj who wouldn’t have the food less than perfect; a techie from BITS Pilani who disrupts the food delivery domain with tech;and a Symbiosis graduate who ensures seamless operations – all of them at FoodPort.
GHV Accelerator has onboarded FoodPort, into its Accelerator Program. FoodPort will receive an amount of USD 100,000, alongwith mentorship in a controlled environment, ‘ideally’ suited for 10x growth. Foodport is a full-stack food-tech company operating out of Gurgaon. Through their centralised & captive kitchen model in Gurgaon, they offer habit-forming gourmet food, including various Indian and Global cuisines at an affordable price.
Vikram Upadhyaya Chief Evangelist and Mentor at GHV Accelerator says, “In FoodPort, I found the perfect ingredients for a potential unicorn startup, the team, the business model and most importantly the tech disruption. Most food startups we evaluated from the eco-system were either tech-focused or food-focused; but in Foodport we found the perfect marriage that makes this model scalable and gives them the prospects of having that hockey stick growth chart we look for.”
Behind FoodPort are its two deadly duos. Prateek Soni, a Symbiosis Pune graduate in finance, who prior to forming FoodPort, worked with his father (Mr. DK Soni) in the F&B sector under business development and sales. Prateek besides being passionate about food, is also passionate about operational discipline, fitness and sports. Aman Gupta, a techie from BITS Pilani, who prior to forming Foodport, worked as a programmer in the high-frequency trading division of Citibank. Aman is passionate about the intersection technology and design, music and writing. While Aman ensures the stellar tech play, Prateek ensures seamless operations. The centralized kitchen in Gurgaon embodies the world class sanitary conditions that India has been waiting for and deserves.
Foodport achieved their current traction of about 100 meals per day, bootstrapped and whilst only serving lunch and snacks five days a week. With the seed funding through GHV Accelerator, FoodPort is bullish about their strategies and goals to reach 500 orders per day, by October 2015, and expanding beyond the current lunch and weekdays only model. Their app is already available for Android and Webinterface, and will soon be launching on iOS.
Out of the hundreds of applications that GHV receives, their criteria for picking a winner is always based on the concept of TESTPoC. Which essentially means – An amazing TEAM, which can EXECUTE and SCALE the business by leveraging TECHNOLOGY. And of course, they must have a ‘Proof of Concept.’
GHV Accelerator’s uniqueness lies in their ability to handhold startups between the incubation and venture capital stages, and provide them a controlled environment, necessary resources, as well as sustainability funding (up to USD 100,000), so they can scale up and achieve healthy business metrics. By helping these startups building a strong foundation, they prepare them to get Series A funding within a relatively short time frame of 12 months.
Mr. D. K. Soni said, “one orders fromFoodPort, simply by opening an aesthetically appealing app that features a unique menu that’s curated daily, featuring rich gourmet food prepared in a centralized kitchen. The food gets delivered in a pre-fixed time slot in a beautiful packaging,which lets one orderthe ambience one craves. Not only the ambience, their USP lies in delivering fast, nutritious and international-standard meals at reasonable prices. They are disrupting the market with tech play and food expertise. Foodport showcases a great mix of a wowteam, great execution capability, scalable and asset litebusiness model, technology disruption, whilst having about 75% repeat customers.”