Freshdesk, the global leader in cloud-based customer support software, today announced its acquisition of Konotor, a mobile first user engagement platform. The acquisition accelerates Freshdesk’s mission to deliver exceptional omnichannel customer service and comes on the heels of acquiring video chat and co-browsing platform 1CLICK and social recommendation app Frilp.
Konotor helps businesses engage with users in a proactive and contextual manner through features like rich two-way messaging, in-app support and marketing automation. The company’s list of customers includes Target, Zomato, Times Internet, Faasos, and BankBazaar.com, among others.
“Mobile-first companies face a unique set of challenges in customer support and user engagement, creating the need for a different solution. Konotor has demonstrated significant early success in addressing this need, by enabling marquee apps to engage better with their users. The addition of Konotor to our product suite will help us create powerful customer experiences ” said Girish Mathrubootham, CEO, Freshdesk.
Mobile is fast emerging as the primary channel for customer service. Businesses with a mobile-first strategy are much more adept at meeting the needs of their increasingly mobile customers. Freshdesk recognized early on the importance of mobile, which led to its launch of the Mobihelp SDK in 2012. This latest acquisition will further help the company serve an increasing number of mobile first businesses.
“We have been working with the Freshdesk team for a while and share a similar vision and passion for improving customer experience,” said Srikrishnan Ganesan, co-founder, Konotor. “Coming together with Freshdesk, we will be able to invest more in our technology, and leverage Freshdesk’s expertise in customer support. Together we aim to help businesses engage and support their app users”
Konotor was the winner of the Qualcomm QPrize India Edition in 2014. The founding team includes Srikrishnan Ganesan, Deepak Balasubramanyam and Vignesh Girishankar, who previously built products at companies like Verizon, eBay, and Zynga.