Let’s be honest, branding your startup is the most exciting yet a tough part when launching a new start-up. You get to name your baby exactly how you want it – for that you don’t want to take anyone’s opinion into account. But do you think naming a startup without any thoughtfulness will do? You just can’t name anything like Tom-dick-harry types. Know that people will know your brand through this name; it will become your personal identity so think carefully before naming your startup.
To select a name for your startup is often overwhelming, exhausting and at times frustrating experience. Obviously, you would love to give a unique name that justifies your startup brand.
I have witnessed my fellow friend budding entrepreneurs putting several hours into it, and feel their standards dropping and eventually losing all the confidence to even judge the names with what they were coming up with. There usually comes a point, where they would put a desperation post on some forums saying, “Just need to settle on a name, Can I get some quick opinions”?
There are certain instance seen where terrible names have doomed the projects before they even started because of the wrong naming. And that’s not what I want for you . . .
Pick the perfect name for your startup by keeping in mind below mentioned tips:
If you can stick to 2 Syllables
When undertaking a creative process of naming your startup, try to stick to the 2 syllables. Generally, following to these rules results in a great name. Let’s look at some of the best examples:
The above mentioned are all great startups, however there are always an exception, but having similar to this makes it easy for people to remember and relate.
Plug your keywords into generators
If you have shortlisted few of it, enter those keywords into generators to see if there are any quality word combinations available for generation. The purpose of using these tools is to study the generated results in order to build an understanding of how your keywords can be branded into company names.
Browse through domain portfolios
The importance of doing this is to get inspiration for the names that aren’t based on obvious keywords. For instance, if you are naming a game development company, the obvious names could be wordplay.com or gameword.com. However, in a domain portfolio you will stumble into something more abstract like hiddencoins.com or finishingmoves.com, both of these names you will see are relevant for the naming concept but do not contain your keywords. This is the power of the domain portfolios. This way you can exploit new ideas.
Test it out before you expose
Now that you have got a spiffy name, it’s time to parade it up and down the street few times. Pitch your company or product’s name to the friends, family and colleagues and watch their reactions and ask for their honest reaction.
Tools to help you create and choose names
Get smart Startup name suggestions using synonyms, suffixes, prefixes to find the perfect name for your startup.
Impossibility: The best domain name generator ever.
Short Domain Search: Find short, available single-word domain names.
The Name App: Find an available name for your brilliant idea.
Hipster Business Name: Hipster business name generator.
Naminum: Discover a perfect company name.
Wordoid: Pick a short and catchy name for your business.
Domainr: Fast, free, domain name search, short URLs.
Lean Domain Search: Find a domain name for your website in seconds.
Panabee: A simple way to search for domain names, app names, and company names.
Finally ensure that the name passes the T-shirt test – would your friends will wear your t-shirt with your new brand on it?
Wannabe Anthropologist | Technology Evangelist | Curious, Inquisitive & Experimental Entrepreneur | Co-Founder @DigiLands & startup blogger at @findingnewlands