CleverTap Funding Highlights:
- This Series B round of $26 million is led by existing investor Sequoia Capital with participation from Accel & Tiger Global Management.
- CleverTap will use the latest funds towards product innovation, expansion of its team globally and increasing our geographical footprint.
- CleverTap was founded in May 2012 by Sunil Thomas, Anand Jain and Suresh Kondamudi, found the first customer in October 2013 and had raised over $40 million in funding, across three rounds.
- CleverTap is SaaS startup that offers customer management platforms to more than 8,000 customers. It counts firms such as Sony, Zomato, Hotstar and Zilingo among its clients.
Saas Startup, CleverTap raises $26 million in series B funding led by existing investor Sequoia Capital with participation from Accel & Tiger Global Management.
Anand Jain, co-founder of CleverTap, told ET that “We will use the proceeds towards product innovation, expansion of its team globally and increasing our geographical footprint,”
CleverTap was founded in May 2012 by Sunil Thomas, Anand Jain and Suresh Kondamudi, found the first customer in October 2013 and had raised over $40 million in funding, across three rounds.
CleverTap helps brands build valuable, long-term relationships with their customers by giving them two things: access to real-time behavioral analytics to know who they are, and a platform with which to engage users on the right channels, at the right time, and with a message that resonates.
The funds will be used for product innovation, especially on machine learning, doubling of the workforce to 250 and increasing its geographical presence, co-founder Anand Jain told PTI.
“Marketing technology is undergoing rapid transformation, and we believe Clevertap is well positioned to help consumer businesses drive materially higher customer lifetime values,” Scott Shleifer, a partner at Tiger Global, said.
[bctt tweet=”CleverTap raises $26 million in series B funding led by existing investor Sequoia Capital with participation from Accel & Tiger Global Management. @clevertap @Sequoia_India and @Accel_India #funding #startup #bizztor” username=”Bizztor_in”]