Mumbai-based online ticketing platform BookMyShow has acquired Mumbai-based restaurant discovery platform Burrp, another Network18-owned firm.
The Network18 divestment has been made to Foodfesta Wellcare, a subsidiary of BigTree Entertainment which owns and operates BookMyShow.
The deal is a pittance compared to the Rs 4.25 crore that Infomedia18 paid to buy Burrp in 2009. The 2009 buy saw founders Deep Ubhi and Anand Jain moving on to pursue their own ventures. Burrp saw several top-level management changes from 2010 until 2014 when Reliance Industries bought Network18 and relaunched Burrp with a new management.
This development is considered a big move in Indian FoodTech industry, which has a number of players including Swiggy, Zomato and recently launched UberEats among others.The deal with BookMyShow will see key assets of Burrp, including its employees and existing restaurant partnerships, being absorbed by BookMyShow. “
Founded in 2006, Burrp is one of the oldest food tech companies in India. The platform currently lists over 60,000 restaurants across 14 cities. In addition to listings, Burrp recently ventured into offer redemption and couponing, along with ticketing of F&B events.
MansiVora, Head- Mergers & Acquisitions, BookMyShow, said,
“Movie watching in India has evolved tremendously over the last few years. At BookMyShow, we are not just delighted to have been a key part of this journey, but we are determined to continue to lead the way by offering an unparalleled experience to our users. Movie going in India is a social activity and food is an integral part of it. This is where Burrp fits in for us. We are excited to have Burrp on board and look forward to benefitting from their experience, technology and partnerships to offer a superior and comprehensive offering to our users.”