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Let your walls speak with Speaking Walls art & designs - My Startup Story

Let your walls speak with Speaking Walls art & designs – My Startup Story

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sw logoSpeaking Walls is an online marketplace for print on demand products that helps artists and designers to monetize their art through merchandise. We also do customized wall decor projects for cafes, restaurants and offices. We currently sell through our website www.speakingwalls.in. We are growing our designer base every day and artists of all genre are welcome to join us.

It started when we were in third year of our college in NIT Silchar, Assam. We knew friends who were getting posters from their home towns to decorate their walls after semester vacations we thought why not start designing and delivering posters in college campus. We thought of company name ‘Speaking Walls’ and created the facebook page. Hence, the idea was born.

But, Speaking Walls journey has not been just about posters. We started from posters but soon we began to see designs and artworks as a means to create wonderful products that help our buyers connect to what they are passionate about. Now, apart from posters, we also sell designer phone cases and designer tees. We have also begun to use our extensive base of designs and artists to do customized wall dÈcor projects for restaurants, cafes, offices and homes.

sw2Our idea evolved over time when we realized that there is so much artistic talent out there that deserved to be appreciated and utilized. Once we started approaching them, we were happy to know that so many of them were interested to join us. It gave them a platform that converted their works into sellable products. It was a great feeling for them as well that people from all over the country wanted to buy their designs.

Starting out fresh out of college takes a lot of courage and not being experienced enough with anything brings you to a point where there are new challenges every other day. Yet, that is the fun part. As a team, we have faced a lot of challenges. First one is related to Logistics. We had a really tough time getting our first few orders delivered on time and in perfect condition. We had no idea about which courier services were good for us, our packaging was not perfect and delivering frames was a huge challenge. Yet, as I write this, I am proud to say that all our orders delivered today were on time and in perfect condition. The second biggest challenge was to take the courage to quit our jobs, convince our parents and follow this entrepreneurial team. Today, we are a team of eight and we are more than happy we left our jobs to take this forward.

Till now, we have pooled in our resources to get the company to what it is today. We are in talks with investors for our first round of funding.

Together, we are working for one goal. We want Speaking Walls to become the first brand that comes to peopleís minds when they think of wall decor ideas. We want to have beautiful offline stores and premium locations and we want to collaborate with designers all over the world and introduce international shipping very soon.

founding membersCurrently, four of us are working on it full time. Anup Dutta is the head designer,the one who conceptualizes and creates almost all of our collection. He is extremely talented and believes in up-skilling himself every day. Mohit Dave is our tech guy. He developed our website and handles SEO and digital marketing. Bibek Sutradhar joined us recently and helps us a great deal in managing important features related to the website. He works dedicatedly on product descriptions and their placements. And Shreya Dalela works on managing daily operations from Logistics to Customer Experience and also on Content Marketing. Apart from four of us, Nitish Rajpurohit, Khushboo Singh, Priyanka Choudhury, Ipshita Biswas and Shradha Agarwal have also contributed significantly to our growth in initial stages and continue to be our support system.

To be honest, every incoming order brings happiness to us. Whenever we see customers coming back to our website to shop again, we feel happy that we have been able to engage some valuable customers through our service.

sw 1Launching every new feature brings happiness to us. Recently, we launched designer phone cases and that made us really happy. Also, having successfully completed 3 offline wall dÈcor projects, one for IPL Player Sreevats Goswami, one for CafÈ Mocha Kolkata and one for Design My Cake, Kolkata makes us extremely happy. Recently we have shifted to Bangalore.

In future, we want to have the biggest pool of designers working with us and want to launch new themes every month in collaboration with new artists. We want to expand into more designer product categories like canvas prints, stationary, calendars, bed sheets, pillow covers, coasters and lots more. We also plan to introduce international shipping very soon.

We are currently busy planning for our coming up stalls at Comic Con Delhi 2015 and Comic Con Mumbai 2015. We mark our presence at all Comic Cons in the country. Next time you visit one, do drop by at our stall. 🙂

 

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