Grofers sets up seller structure similar to Flipkart’s to comply with FDI norms

Grofers India Pvt. Ltd has identified at least three large sellers who will sell products on its platform so as to comply with India’s foreign direct investment norms even as the grocery delivery start-up tries to move from a hyperlocal delivery model to an inventory-led one, two people aware of the development said on condition of anonymity.

Documents filed with the Registrar of Companies show Commoncity Retail was incorporated in Kanpur in June last year.

LA Super Retail was incorporated in Delhi last May. 90Minutes Retail was incorporated in Haryana in April 2015. Hands On Trades, set up in September 2015, has Vipul Gupta and Srikumar Nair as directors.

The company received Rs66.57 crore from Grofers International Pte Ltd in January 2016, according to documents filed with the Registrar of Companies. Gupta is associate vice-president, operations, at Grofers.

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