Of late, there has been a lot of activity in the startup space in the travel and entertainment domain, given the immense potential the sector has to offer in the times to come. Gurgaon based startup accelerator, Green House Ventures(GHV), is all set to empower innovators in this space through the disruptive product design and marketplace platform – RoadGods, and music discovery app, PindropMusic.
Both RoadGods and PindropMusic will leverage GHV’s comprehensive accelerator program, wherein they will be given access to all possible vital resources and a controlled environment that a startup needs to grow 10X, within a time-span of 12 months.
Since GHV picks up startups between the incubation and venture capital stages, these startups have already gone through the incubation stage, have a proof of concept, revenue model and a credible team in place. Signing up with GHV for mentoring from the best in the industry, so they can strengthen their business metrics and fastrack their way to success, was only the next logical step for them.
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Here’s a brief on the startups:
RoadGods was founded by Apoorv Mangalam (who has previously worked at Adobe Systems), and Ashish Kumar (an IIM alumni). RoadGods is a product experience design startup which has created innovative products under the category of outdoor and Moto gear. RoadGods has also built an online marketplace to bring together outdoor and automotive products . They hold patents for their products and have also applied for patents for many of their upcoming projects. Some of their products have disrupted the market so much that they’ve struggled to cater to the growing demand . The startup has over 3500 orders so far and has 4200+ registered customers.
One of RoadGods’ star products was acquired recently by a top Motorcycle brand for its own range of merchandise. RoadGods has exclusively created many other disruptive products for the brand, and also for its soon-to-be-launched new motorcycle range.
RoadGods is undertaking many other challenging projects to create, as the founders say – ‘user centric’ and not ‘usage centric’ products, for several problems faced by outdoor and auto enthusiasts. Also, moved by the problems faced by the delivery boys of logistics providers they deal with, RoadGods are also undertaking a project to create innovative delivery gear to solve the numerous problems related to multiple verticals of deliveries today, i.e – food, parcel, laundry, electronics, hyperlocal etc.
Apoorv Mangalam, CoFounder at Roadgods said, “We are delighted to be a part of the accelerator program at GHV. Under their aegis, we look forward to creating a globally scalable and sustainable venture.”
PindropMusic, on the other hand, is a unique music discovery app that lets the users enjoy music based on various factors that affects an individual’s mood; a feature that no other music discovery app or website offers. People can choose the kind of music they want to listen to at any given point in time, based on their mood, which depends on their location, weather conditions, time of the day and their activity. Users are presented with the most appropriate music playlist based on these parameters in this unique app.Users can also share their music recommendations in a unique way by Pindropping their choice of music at the respective locations for others to capture. One can also create and share their playlists. It also has a search option wherein one can enter any keyword, which maybe a mood, genre etc. and the app finds the most suitable music for the user accordingly.
PindropMusic also provides a unique opportunity to new artists by displaying their music as pindrops to the relevant users and then providing them with real-time statistics of the usage to gauge the response of their listeners. Three Co-founders who have been associated with the music industry for long – Prankush Roopanwal, Sumit Chakraborty, Vishu Gupta, have founded the startup. MrPavan Kumar, a seasoned business strategy professional, had invested in PindropMusicin March’15 and has been mentoring the team since then.
Vikram Upadhyaya from GHV said, “PindropMusic is creating an ecosystem that will change the way people listen to music right now. Also, it has the potential to become a very effective tool for emerging artists who find it difficult to showcase themselves when starting out.”
The app has already seen good traction and in just 3 months since its launch, has got 10,000+ downloads, 60% retention rate, 8000 pindrops and more than 7,000 hours of music that has been played by users. The iOS-only app is well received in the western market and has a strong following from users in USA & Europe along with budding artists.
Commenting on the development, Vikram Upadhyaya, Chief Mentor and Evangelist, GHV Accelerator said, “Consumer lifestyle is not just restricted to services being offered to the fraternity. Over the last decade, leisure has taken a high priority in one’s life, and both these startups – PindropMusic and RoadGods – would be accompanying the consumers on their leisure forays. With young teams, operating with healthy business metrics, and a vision to unleash the potential in this domain, PindropMusic and RoadGods, are poised to grow at an exponential rate, while leveraging GHV’s acceleration program.”
Vishu Gupta, CoFounder at PindropMusic enthusiastically added, “By joining the accleration program with GHV, we are hoping to hit the ground running. With their unique and exceptional model of a ‘controlled environment,’ we will be able to leverage their already tried and tested treasure of resources. And to top that, we get access to mentorship from Vikram, who is a respected, renowned and experienced entrepreneur and investor himself.”
With these two new startups on board, GHV is all set to shape the future of the travel and entertainment space in the country. Only a couple of months ago, it had set foot in the auto IOT and mobile tech space after signing up CaRPM and Applop. With RoadGods and PindropMusic coming on board, GHV is now present across nine diverse and high-growth domains. The other startups that GHV is accelerating, viz., LazyLad, My Taxi India, Foodport, Pick My Laundry, and FitMeIn, belong to the n-commerce, taxi, food tech, laundry, health & fitness domains respectively.
GHV has a panel of highly revered mentors, tie-ups with renowned industry bodies and a strong network with VCs, both in India and abroad, and therefore, is the perfect platform for startups to get a firm footing in the industry and emerge as the next unicorns.
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