Flipkart launches Ping, in-app chat feature to enhance the shopping experience of users.

Flipkart launched a new chat feature called Ping inside its mobile app to allow users to share product images and chat with each other even while shopping. This new feature in the application will be available in Android and iOS platforms only.

Within Ping, people can message friends using text, photos and emoticons. Users can drag and drop products from Flipkart directly into a conversation in the social network. Shoppers can then share the screen with friends to browse together and make a purchase decision. Flipkart-Ping

Ping will be available to customers through an invite only model in the first phase. Selected users would get invites from Flipkart, and can send up to 10 invites. However one can register on the app to enable the chat feature.  The app is only 2MB in size and has been developed to consume less data, less battery and is compatible with any smartphone running on Android 2.1 and above.

“Shopping in real life terms is a fun experience. But online shopping till now was an isolating experience which we are trying to change with this new chat feature,” said Punit Soni, chief product officer at Flipkart.

“Since 2007, we have seen a fundamental shift in the way users use internet. About 41 per cent of India’s ecommerce happens on mobile. There are more people buying low cost android devices and when they buy that – messaging and buying are the prime things they do,” Soni added.


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