Casper opens a storefront for sleepy New Yorkers who need a nap

Bizztor Editors

Casper is opening a storefront designed specifically for sleepy New Yorkers in need of a nap. In The Dreamery, people can booknooks for 45 minutes at a time, at a cost of $25 per session. These nooks are basically giant wooden “O”s with curtains and soundproofed backing, and of course they’re stocked with Casper beds.

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There are also lockers to drop off your stuff, private washrooms to get cleaned up, a lounge for hanging out and drinking coffee before or after, plus additional amenities like pajamas and Headspace “sleepcasts.”

“The Dreamery is about making sleep and rest a part of our regular wellness routines — similar to how many people prioritize a workout class,” said COO Neil Parikh in a statement. “The concept enables us to pilot new ways of bringing better sleep to more people and to more places — whether that’s here, the workplace, airports, or beyond.”

This new storefront is located on the same New York City block as a Casper sleep store. So, the customers can buy the mattresses also from the sleep store.

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