India’s largest Café retail chain Café Coffee Day has tied up with Swiggy, one of the hottest Bangalore based Food Delivery startup .
CCD will have its plethora of coffee and short eats available to be ordered through the Swiggy app. Although coffee shops such as Starbucks have already initiated the home delivery system, this is a first time venture for CCD, who will have the largest reach of any coffee shop with over 1000 cafes in 219 cities.
For now, the initiative is restricted to Bengaluru, where it has designated 50 cafes from where Swiggy will pick up the orders. Customers need to place their orders through the Swiggy app.
“Delivery for snack time and quick meal was an area where we saw a clear gap,” Coffee Day Enterprises marketing president Bidisha Nagaraj told TOI.
For Swiggy, this is a major win. CCD has over 1500 cafes across 219 cities in India. The partnership will definitely help Swiggy scale up, both in terms of expanding to new cities new cities as well as in terms of growth of business.