Every startup needs a competent digital marketing agency to leverage inbound marketing. Choosing the right media agency has become almost as important as choosing the right partner for your startup. Elaborate media campaigns have become mandatory today.
Most of the clients and customers of the newly found startups are consuming content on social media platforms. Therefore, all the startups want their content to go viral.
With the rise of media campaigns, the rise of media agencies is also staggeringly high. Before choosing one for your startup, you must have some idea of what you expect from the agency. Secondly, do they understand and share your vision? You will need to filter through several agencies, have meetings, weigh down the pros and cons and finally choose the one out of them.
In most cases, you will look for hiring a firm to provide your social media marketing, SEO, SEM, mobile marketing, creating a blog, etc. When you launch a startup, every penny counts in the beginning. And these marketing agencies can prove to be very heavy on your pocket so you need to choose wisely and carefully.
Here are 10 essential tips that will help you to choose the best marketing agency for your startup:
1) Look for recommendations:
Instead of looking for media agencies online, it is always better if you ask your fellow startup founders and learn from their first-hand experience. They will be able to tell you about the little details which search engines often fail to provide. You need an agency in which you can instill your trust blindly. Both the parties must be on the same page at any given point in time. You can also ask groups on LinkedIn for references of good agencies.
2) Experience always counts
You should always look for agencies which already specialize in your field. Meaning, if you own a tech-based startup then you should look for agencies which already have similar clients like you. They must be able to understand the business model of your startup comprehensively. You must never hire an agency in one meeting. Have a few sittings with the concerned before taking the final call. Many young entrepreneurs fail to understand this but the future of their startup substantially depends on marketing. If your end product is not reaching its target audience then it is of no use to anyone.
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3) Weigh down the expenses
As we said earlier, marketing agencies can prove to be very costly. You need to carefully strike the right balance between the services you are getting and the amount you are paying for them. Also, do not forget to ask for an itemized invoice for each service they provide. Expensive services always don’t promise quality services.
4) Know the trends
Your content will only go viral if your marketing agency is up to date with the trends and understand digital marketing thoroughly. Do some homework. Throw some questions at them an if they look rattled then you know the answer. In today’s world, it is very essential that your agency understands the new generation, latest trends and everything that is happening around them. Along with some experience, don’t forget that you are also looking for some newness and fresh ideas.
5) Check their marketing game
One of the best ways to study a marketing agency is to check out their website. See if their website is user-friendly or not. Do they have a substantive amount of followers? If they are not able to market their own agency effectively then they are of no use to you. Check them out on al the social media platforms that work like a litmus test.
Another way to judge a marketing agency is to ask for their portfolios and carefully scrutinize them. The portfolio must contain their strategy, target market, implementation, the positive impact, and returns on the project. This will help you judge the agency in a better way.
7) Search for online reviews
One of the best ways to see through a marketing agency to look for their BBB rating. Most of the established firms do have a one. If it does not, you may want to give a second thought. Try to find online reviews or personally contact their existing clients. If you will ask the agencies for the client reviews then you will never find anything bad.
8) Visit their office
Fix a meeting at their office and then you will not only know about the agency’s credibility but also whether it has the resources to support your needs or not. Look for the awards and accolades won by them if any. Try to give them a small assignment before actually signing a full-fledged contact with them.
9) Be real
The chances are that they will come up with fancy long-term plans for your startup. Don’t get swooned by them immediately. Ask them the real questions about its execution, feasibility, target, etc. Make sure that those plans suit your cause and have the potential to really work for your startup. Be real!
Study carefully what they are offering. In most cases, they will provide the website design, online marketing, email and mobile web solutions, social media marketing, SEO, SEM, copy and content writing, etc. Try to hire an agency that will provide complete digital marketing solutions and will be a full-service provider.
Don’t take any decision hastily.
In the end, Bill Gates rightly said,”If your business is not on the internet, then your business will be out of business.”